Thursday, December 04, 2003
The management at KNX 1070 AM has taken a sudden and foolish gamble with its advertiser's dollars by pulling the long-running Drama Hour off the air. Our intent here is to provide Drama Hour listeners with a resource where they can contact the station's advertisers, and let them know that a hearty base of the station's audience is being cut out.
KNX serves an impressive stretch of our state with its 50,000 watt signal. They rightfully claim that during times of crisis, that signal provides the public with vital information.
From the KNX website:
"Listeners in San Bernardino lost local radio station coverage and depended on KNX for evacuation information and updates on where the fire was heading. Listeners in Simi Valley got needed traffic information on freeway closures and alternate routes around critical fire areas. "
Naturally, any loyal listener would applaud KNX's decision to pre-empt the Drama Hour in the interest of public welfare. No one could have forseen that station management would have discontinued such a successful show.
KNX needs a fresh reminder that Drama Hour listeners are an advertising gold mine.
We hope that Drama Hour fans, also being steady patrons of KNX's advertisers, will use this site to prove their role in KNX's advertising base.
Here we have provided the names, phone numbers, and some of the e-mail addresses to KNX advertisers. The whole purpose to KNXRevolt! is to help listeners tell these businesses that radio advertising dollars are wasted when their favorite programming is discontinued.
Many recent blogs and chat room postings regarding the loss of the Drama Hour seem to have a similar theme: 'we loved listening to these old shows in the car, or just while cleaning out the fridge.' Drama Hour listeners couldn't be pegged into a single demographic, they apparently made up a broad cross-section of Southern California.
We've received e-mails with the names of stations that are planning new alternative Drama Hour programs. As these stations begin their broadcasts, we'll be happy to list them on the site.
KNX now offers a SUBSCRIPTION SERVICE to Drama Hour listeners. Simply put, most casual listeners won't be signing up for a show they once conveniently tuned in on the car radio. Furthermore, the die-hard old time radio fans we've spoken to have all said they won't soon be paying for a 'service' they can easily replace with cheap MP3's bought off EBay. It appears that's just what they'll do, and KNX's advertisers won't be there.
If you care, TELL THEM!
KNX says due to "ongoing and recent events, the transit and supermarket strikes (and) California gubernatorial recall election have highlighted our need to provide news around the clock."
The fires have gone out, the strikes will be settled, and another election will be held.
Tell them where you'll be listening.
KNX said it seemed appropriate to end the Drama Hour's long run with Orson Wells' "War of the Worlds."
Like that broadcast, this too seems like a bad joke.
If you're a fan of the Drama Hour, we hope you'll use this site to tell KNX and their advertisers how you feel, and what you want to hear.
KNX serves an impressive stretch of our state with its 50,000 watt signal. They rightfully claim that during times of crisis, that signal provides the public with vital information.
From the KNX website:
"Listeners in San Bernardino lost local radio station coverage and depended on KNX for evacuation information and updates on where the fire was heading. Listeners in Simi Valley got needed traffic information on freeway closures and alternate routes around critical fire areas. "
Naturally, any loyal listener would applaud KNX's decision to pre-empt the Drama Hour in the interest of public welfare. No one could have forseen that station management would have discontinued such a successful show.
KNX needs a fresh reminder that Drama Hour listeners are an advertising gold mine.
We hope that Drama Hour fans, also being steady patrons of KNX's advertisers, will use this site to prove their role in KNX's advertising base.
Here we have provided the names, phone numbers, and some of the e-mail addresses to KNX advertisers. The whole purpose to KNXRevolt! is to help listeners tell these businesses that radio advertising dollars are wasted when their favorite programming is discontinued.
Many recent blogs and chat room postings regarding the loss of the Drama Hour seem to have a similar theme: 'we loved listening to these old shows in the car, or just while cleaning out the fridge.' Drama Hour listeners couldn't be pegged into a single demographic, they apparently made up a broad cross-section of Southern California.
We've received e-mails with the names of stations that are planning new alternative Drama Hour programs. As these stations begin their broadcasts, we'll be happy to list them on the site.
KNX now offers a SUBSCRIPTION SERVICE to Drama Hour listeners. Simply put, most casual listeners won't be signing up for a show they once conveniently tuned in on the car radio. Furthermore, the die-hard old time radio fans we've spoken to have all said they won't soon be paying for a 'service' they can easily replace with cheap MP3's bought off EBay. It appears that's just what they'll do, and KNX's advertisers won't be there.
If you care, TELL THEM!
KNX says due to "ongoing and recent events, the transit and supermarket strikes (and) California gubernatorial recall election have highlighted our need to provide news around the clock."
The fires have gone out, the strikes will be settled, and another election will be held.
Tell them where you'll be listening.
KNX said it seemed appropriate to end the Drama Hour's long run with Orson Wells' "War of the Worlds."
Like that broadcast, this too seems like a bad joke.
If you're a fan of the Drama Hour, we hope you'll use this site to tell KNX and their advertisers how you feel, and what you want to hear.
I contacted KNX again last night to remind them that, a whole month later, I continue to receive e-mails and comments regarding the Drama Hour. Most of these comments ask where a new Drama Hour can be tuned in, and many express that they've contacted KNX's advertisers. In fairness, I offered to post any new reply the station management offered. I received the following e-mail today. Judge for yourself if there's anything new in it's content, or if the 'personal voice' we're all eager to hear comes across....
We have received a lot of feedback about our decision to discontinue the Drama Hour on both sides of the fence. It would be impossible to address every comment individually but there have been several recurring themes and questions. While we realize your only wish is to have the Drama Hour reinstated, we would like to clarify some key points:
The change was made to allow KNX to be a consistent news and information station, which offers unique analysis and perspective on the news, as well as insight into lifestyle trends relevant to our audience. It is also why we dropped NFL football games in September and are evaluating all of the news and informational programs and features on the station. We believe programs such as the KNX Business Hour, 60 Minutes and 60 Minutes ll offer perspective on the news that differentiates us from other stations.
Many of you say that 22 hours each day of news is more than enough. Well, the average person listens to a news station for 20-30 minutes a day. Those people who want to hear news from 9 - 10 pm don't care about the other 23 hours. These people (and we hear from a lot of them) wonder how we can call ourselves "NEWSARADIO" and they have the same expectations as someone who listens to us from 7 - 8 am. And yes, there are more TV, radio and Internet news stations than ever before because there is a greater demand than ever before.
For those of you say this was a business-related decision, we can not argue. We are, in fact, a business and not privately funded. We are licensed to serve Southern California and we believe it is important to do the best job we can at what we do best--NEWSRADIO. KNX is the only 50,000-watt all-news station in Southern California and we are simply trying to do a better job of covering and explaining the news.
KNX does not operate and charge for the old-time programs available through our Web site. We provided this link in response to the many fans that asked if there was an alternative to our broadcasts. It's also why we inform you that another local station (KSUR 1260 AM) is now airing some old-time programs and plans to add to additional favorites in the near future.
We respect your position and understand your dissatisfaction over losing the Drama Hour. We hope to keep you as a listener for our news coverage but we know you have other choices and thank you for the support you've given us over the years.
Howard Freshman
Director, Marketing/Promotions
KNX 1070 NEWSRADIO
6121 Sunset Boulevard
Los Angeles, CA 90034-6423
www.KNX1070.com
We have received a lot of feedback about our decision to discontinue the Drama Hour on both sides of the fence. It would be impossible to address every comment individually but there have been several recurring themes and questions. While we realize your only wish is to have the Drama Hour reinstated, we would like to clarify some key points:
The change was made to allow KNX to be a consistent news and information station, which offers unique analysis and perspective on the news, as well as insight into lifestyle trends relevant to our audience. It is also why we dropped NFL football games in September and are evaluating all of the news and informational programs and features on the station. We believe programs such as the KNX Business Hour, 60 Minutes and 60 Minutes ll offer perspective on the news that differentiates us from other stations.
Many of you say that 22 hours each day of news is more than enough. Well, the average person listens to a news station for 20-30 minutes a day. Those people who want to hear news from 9 - 10 pm don't care about the other 23 hours. These people (and we hear from a lot of them) wonder how we can call ourselves "NEWSARADIO" and they have the same expectations as someone who listens to us from 7 - 8 am. And yes, there are more TV, radio and Internet news stations than ever before because there is a greater demand than ever before.
For those of you say this was a business-related decision, we can not argue. We are, in fact, a business and not privately funded. We are licensed to serve Southern California and we believe it is important to do the best job we can at what we do best--NEWSRADIO. KNX is the only 50,000-watt all-news station in Southern California and we are simply trying to do a better job of covering and explaining the news.
KNX does not operate and charge for the old-time programs available through our Web site. We provided this link in response to the many fans that asked if there was an alternative to our broadcasts. It's also why we inform you that another local station (KSUR 1260 AM) is now airing some old-time programs and plans to add to additional favorites in the near future.
We respect your position and understand your dissatisfaction over losing the Drama Hour. We hope to keep you as a listener for our news coverage but we know you have other choices and thank you for the support you've given us over the years.
Howard Freshman
Director, Marketing/Promotions
KNX 1070 NEWSRADIO
6121 Sunset Boulevard
Los Angeles, CA 90034-6423
www.KNX1070.com
Monday, December 01, 2003
Contact SIT N' SLEEP president Larry Miller directly!
http://www.sitnsleep.com/contact.php
KNX is killing me, Larry!
http://www.sitnsleep.com/contact.php
KNX is killing me, Larry!
