Thursday, December 04, 2003
The management at KNX 1070 AM has taken a sudden and foolish gamble with its advertiser's dollars by pulling the long-running Drama Hour off the air. Our intent here is to provide Drama Hour listeners with a resource where they can contact the station's advertisers, and let them know that a hearty base of the station's audience is being cut out.
KNX serves an impressive stretch of our state with its 50,000 watt signal. They rightfully claim that during times of crisis, that signal provides the public with vital information.
From the KNX website:
"Listeners in San Bernardino lost local radio station coverage and depended on KNX for evacuation information and updates on where the fire was heading. Listeners in Simi Valley got needed traffic information on freeway closures and alternate routes around critical fire areas. "
Naturally, any loyal listener would applaud KNX's decision to pre-empt the Drama Hour in the interest of public welfare. No one could have forseen that station management would have discontinued such a successful show.
KNX needs a fresh reminder that Drama Hour listeners are an advertising gold mine.
We hope that Drama Hour fans, also being steady patrons of KNX's advertisers, will use this site to prove their role in KNX's advertising base.
Here we have provided the names, phone numbers, and some of the e-mail addresses to KNX advertisers. The whole purpose to KNXRevolt! is to help listeners tell these businesses that radio advertising dollars are wasted when their favorite programming is discontinued.
Many recent blogs and chat room postings regarding the loss of the Drama Hour seem to have a similar theme: 'we loved listening to these old shows in the car, or just while cleaning out the fridge.' Drama Hour listeners couldn't be pegged into a single demographic, they apparently made up a broad cross-section of Southern California.
We've received e-mails with the names of stations that are planning new alternative Drama Hour programs. As these stations begin their broadcasts, we'll be happy to list them on the site.
KNX now offers a SUBSCRIPTION SERVICE to Drama Hour listeners. Simply put, most casual listeners won't be signing up for a show they once conveniently tuned in on the car radio. Furthermore, the die-hard old time radio fans we've spoken to have all said they won't soon be paying for a 'service' they can easily replace with cheap MP3's bought off EBay. It appears that's just what they'll do, and KNX's advertisers won't be there.
If you care, TELL THEM!
KNX says due to "ongoing and recent events, the transit and supermarket strikes (and) California gubernatorial recall election have highlighted our need to provide news around the clock."
The fires have gone out, the strikes will be settled, and another election will be held.
Tell them where you'll be listening.
KNX said it seemed appropriate to end the Drama Hour's long run with Orson Wells' "War of the Worlds."
Like that broadcast, this too seems like a bad joke.
If you're a fan of the Drama Hour, we hope you'll use this site to tell KNX and their advertisers how you feel, and what you want to hear.
KNX serves an impressive stretch of our state with its 50,000 watt signal. They rightfully claim that during times of crisis, that signal provides the public with vital information.
From the KNX website:
"Listeners in San Bernardino lost local radio station coverage and depended on KNX for evacuation information and updates on where the fire was heading. Listeners in Simi Valley got needed traffic information on freeway closures and alternate routes around critical fire areas. "
Naturally, any loyal listener would applaud KNX's decision to pre-empt the Drama Hour in the interest of public welfare. No one could have forseen that station management would have discontinued such a successful show.
KNX needs a fresh reminder that Drama Hour listeners are an advertising gold mine.
We hope that Drama Hour fans, also being steady patrons of KNX's advertisers, will use this site to prove their role in KNX's advertising base.
Here we have provided the names, phone numbers, and some of the e-mail addresses to KNX advertisers. The whole purpose to KNXRevolt! is to help listeners tell these businesses that radio advertising dollars are wasted when their favorite programming is discontinued.
Many recent blogs and chat room postings regarding the loss of the Drama Hour seem to have a similar theme: 'we loved listening to these old shows in the car, or just while cleaning out the fridge.' Drama Hour listeners couldn't be pegged into a single demographic, they apparently made up a broad cross-section of Southern California.
We've received e-mails with the names of stations that are planning new alternative Drama Hour programs. As these stations begin their broadcasts, we'll be happy to list them on the site.
KNX now offers a SUBSCRIPTION SERVICE to Drama Hour listeners. Simply put, most casual listeners won't be signing up for a show they once conveniently tuned in on the car radio. Furthermore, the die-hard old time radio fans we've spoken to have all said they won't soon be paying for a 'service' they can easily replace with cheap MP3's bought off EBay. It appears that's just what they'll do, and KNX's advertisers won't be there.
If you care, TELL THEM!
KNX says due to "ongoing and recent events, the transit and supermarket strikes (and) California gubernatorial recall election have highlighted our need to provide news around the clock."
The fires have gone out, the strikes will be settled, and another election will be held.
Tell them where you'll be listening.
KNX said it seemed appropriate to end the Drama Hour's long run with Orson Wells' "War of the Worlds."
Like that broadcast, this too seems like a bad joke.
If you're a fan of the Drama Hour, we hope you'll use this site to tell KNX and their advertisers how you feel, and what you want to hear.
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