Thursday, December 04, 2003
I contacted KNX again last night to remind them that, a whole month later, I continue to receive e-mails and comments regarding the Drama Hour. Most of these comments ask where a new Drama Hour can be tuned in, and many express that they've contacted KNX's advertisers. In fairness, I offered to post any new reply the station management offered. I received the following e-mail today. Judge for yourself if there's anything new in it's content, or if the 'personal voice' we're all eager to hear comes across....
We have received a lot of feedback about our decision to discontinue the Drama Hour on both sides of the fence. It would be impossible to address every comment individually but there have been several recurring themes and questions. While we realize your only wish is to have the Drama Hour reinstated, we would like to clarify some key points:
The change was made to allow KNX to be a consistent news and information station, which offers unique analysis and perspective on the news, as well as insight into lifestyle trends relevant to our audience. It is also why we dropped NFL football games in September and are evaluating all of the news and informational programs and features on the station. We believe programs such as the KNX Business Hour, 60 Minutes and 60 Minutes ll offer perspective on the news that differentiates us from other stations.
Many of you say that 22 hours each day of news is more than enough. Well, the average person listens to a news station for 20-30 minutes a day. Those people who want to hear news from 9 - 10 pm don't care about the other 23 hours. These people (and we hear from a lot of them) wonder how we can call ourselves "NEWSARADIO" and they have the same expectations as someone who listens to us from 7 - 8 am. And yes, there are more TV, radio and Internet news stations than ever before because there is a greater demand than ever before.
For those of you say this was a business-related decision, we can not argue. We are, in fact, a business and not privately funded. We are licensed to serve Southern California and we believe it is important to do the best job we can at what we do best--NEWSRADIO. KNX is the only 50,000-watt all-news station in Southern California and we are simply trying to do a better job of covering and explaining the news.
KNX does not operate and charge for the old-time programs available through our Web site. We provided this link in response to the many fans that asked if there was an alternative to our broadcasts. It's also why we inform you that another local station (KSUR 1260 AM) is now airing some old-time programs and plans to add to additional favorites in the near future.
We respect your position and understand your dissatisfaction over losing the Drama Hour. We hope to keep you as a listener for our news coverage but we know you have other choices and thank you for the support you've given us over the years.
Howard Freshman
Director, Marketing/Promotions
KNX 1070 NEWSRADIO
6121 Sunset Boulevard
Los Angeles, CA 90034-6423
www.KNX1070.com
We have received a lot of feedback about our decision to discontinue the Drama Hour on both sides of the fence. It would be impossible to address every comment individually but there have been several recurring themes and questions. While we realize your only wish is to have the Drama Hour reinstated, we would like to clarify some key points:
The change was made to allow KNX to be a consistent news and information station, which offers unique analysis and perspective on the news, as well as insight into lifestyle trends relevant to our audience. It is also why we dropped NFL football games in September and are evaluating all of the news and informational programs and features on the station. We believe programs such as the KNX Business Hour, 60 Minutes and 60 Minutes ll offer perspective on the news that differentiates us from other stations.
Many of you say that 22 hours each day of news is more than enough. Well, the average person listens to a news station for 20-30 minutes a day. Those people who want to hear news from 9 - 10 pm don't care about the other 23 hours. These people (and we hear from a lot of them) wonder how we can call ourselves "NEWSARADIO" and they have the same expectations as someone who listens to us from 7 - 8 am. And yes, there are more TV, radio and Internet news stations than ever before because there is a greater demand than ever before.
For those of you say this was a business-related decision, we can not argue. We are, in fact, a business and not privately funded. We are licensed to serve Southern California and we believe it is important to do the best job we can at what we do best--NEWSRADIO. KNX is the only 50,000-watt all-news station in Southern California and we are simply trying to do a better job of covering and explaining the news.
KNX does not operate and charge for the old-time programs available through our Web site. We provided this link in response to the many fans that asked if there was an alternative to our broadcasts. It's also why we inform you that another local station (KSUR 1260 AM) is now airing some old-time programs and plans to add to additional favorites in the near future.
We respect your position and understand your dissatisfaction over losing the Drama Hour. We hope to keep you as a listener for our news coverage but we know you have other choices and thank you for the support you've given us over the years.
Howard Freshman
Director, Marketing/Promotions
KNX 1070 NEWSRADIO
6121 Sunset Boulevard
Los Angeles, CA 90034-6423
www.KNX1070.com
Comments:
They never had a clue to how much of the country their staion covered. I could tune in to the Drama Hour as far west as Tucumcari, New Mexico while traveling. I could pick up their signal on a good night as far west as Lawton, Oklahoma with a special antena and signal booster rigged up.
Since the decision was made to drop the Drama Hour which, at the very least, gave millions of people a needed break from the crises of the worlds news market, I haven't tried to tune in KNX at all.
t-Asarlai
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Since the decision was made to drop the Drama Hour which, at the very least, gave millions of people a needed break from the crises of the worlds news market, I haven't tried to tune in KNX at all.
t-Asarlai
# posted by 
: 6:13 PM
: 6:13 PM